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Event Management Workshop

Whether you are responsible for producing a company picnic, a sales training program, or a multimillion-dollar new-product launch event, you will find in this training useful. This course have adapted the proven principles of project management to the art and science of event management, thereby producing a highly effective system for managing corporate events.

This one day interactive workshop that provide participants with the tools to achieve success. The scope of the workshop is customized and presented to maximize your success in putting together a systematic approach into the various phases of event management from initiation, planning, implementation, the event to closure.

Who Should Attend

Anyone who is currently involved directly or indirectly in the event will be benefited to this training.  People in the following categories will find the workshop particularly useful:

  • Event organizers
  • Project managers
  • Event planners
  • Marketing managers
  • Event operation coordinators
  • Finance
  • Purchasing
Topics Covered:
  • Introduction to Event Management — the business of event management; the phases, processes, and core values of event management
  • Event Administration — managing time, money and human resources; information systems; stakeholder relations
  • Event Design — event definition and conditions; concept design; event programming
  • Event Marketing — integrated marketing plans; sponsorships; promotions and publicity; internet marketing
  • Event Operations — site development; event logistics; communications
  • Event Risk Management — loss prevention; legal compliance; health and safety; emergency readiness
  • Effective use of event management tools and templates


The Phases illustrate the sequential nature of event management, highlighting the criticality of time in any event project. The phases include initiation, planning, implementation, the event, and closure, and are derived from traditional project management terminology.


The Processes illustrate both a sequential and iterative system that promotes a comprehensive course of action as well as a dynamic approach to the changing nature of events. The Processes include assessment, selection, monitoring, communication, and documentation, and are based on widely-accepted process systems.


The Domains represent the overarching areas of activity or functions within events management. They illustrate the full scope of the responsibilities assigned to event organizers as well as categories suitable for an organizational structure or effective knowledge management. Note that these are organized alphabetically, again without any implied hierarchy or sequential application.


Event Planning Tools
The event planning tool provides a convenient way to record, track and monitor various activities in the overall event planning.  The event can be divided into phases and projects.  Each can be sorted and analyzed from each category.


The Event Project Plan (by Apollo) provides a template of event tasks that have been pre-defined for your use.  Once the task duration and start time are entered, the project tool will automatically spell out the overall schedule and dependencies for the overall event including the cost and performance tracking.



The Facilitator:

Francis Hung, MBA, PMP, PRINCE2

Francis is a Principal of HBC. He has over 30 years of experience specializing in portfolio, project and program management and purchasing management. He has worked with large companies in project and event managements from the US, Canada and Asia. In particular, his work in the adaptation of project management processes and his creation of an event management body of knowledge supply the strong skeletal structure. He has been successful in delivering innovative products for Nortel for over 16 years. Francis was a Nortel program manager directing multiple projects simultaneously following the Nortel corporate project management process.

Venue & Fees


22 April, 2010, 9.00 am - 5.00 pm

Venue: PRINCE Marco Polo Hotel, Tsim Sha Tsui

HK$3,000 / Early Bird (if register before April 12, 2010)
HK$3,400 / Standard

note: Lunch, refreshment & training materials included

Please refer to our website for cancellation policy and registration terms and conditions. www.hbc.hk